Putting Blu-ray into Business
2010
Tapping into some of the underappreciated strengths of Blu-ray
As a storage medium, the Blu-ray disc appears to be riding an acceptance curve similar to the one of its predecessors – CD and DVD media. When the CD first came out, in the 1980s, it was seen as a format for distributing audio files. The use of the CD as one for distribution of programs and data took years to develop. At the end of the 1980s, CD-Recorders sold for around $2000, and a 700 megabyte blank disk cost $10 or more. Successfully recording a usable CD-R disc was not a foregone conclusion – so the cost of creating ONE usable disc may have run closer to $20, $30 or more dollars. Today, of course, CD-recordability is built into the DVD drives in most computers, or into aftermarket drives that may cost as little as $20. And blank CD media costs just pennies.
The DVD followed a similar path, with the medium used initially for distribution of video. However, the industry was aware of the potential for using the medium for data storage. It still took some time for the recorders to become affordable, and for the cost of blank media to become Read the rest of this entry »
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